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  • Need help with estimating mean WTP using mixlogit and mixlogitwtp

    Hi,
    I am currently working on a CE paper and I am trying to run a mixed logit model on stata 17 using mixlogit and mixlogitwtp. My experiment is structured as shown below. The respondents can either choose option 1, option 2 or none of the two alternatives


    The model using mixlogit includes a constant representing the opt-out option and all other attributes in the model are assumed to have random coefficients and normal distribution. The stata command I have used is as shown:
    mixlogit choosen asc, group(csid) id( sys_respnum) rand( medium stor middels_rød mørk_rød faste milde søte Norsk pris2) nrep(500).
    Afterwards I run the wtp module to find the wtp estimates in the preference space. The figures that I get are outrageous as they are way higher than the price levels in the CE.

    I assume that the wtp estimates above represent the marginal WTP. I would also love to estimate the mean WTP which I understand is possible through simulation but I do not know how to go about it or which stata commands to use.

    Secondly I am also trying to estimate a second mixed logit model using wtp space using mixlogitwtp. The stata command I have used is as follows
    . mixlogitwtp choosen asc, group(csid) id( sys_respnum) price(mprice2) rand( medium stor middels_rød mørk_rød faste milde søte Norsk) nrep(500)
    In this case the model does not converge even after leaving it overnight.

    I tried removing the opt-out constant and using 10 replications and in this case the model converged but I don’t think 10 replications are enough.
    How can I estimate the mean wtp after mixlogitwtp and do the mean figures I obtain represent the marginal wtp estimates?


    Kindly assist me.

    Best Regards
    Sarah Muiruri
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