The answers to such general question are very tribal, and different tribes see it differently.
The view of economists and econometricians is that you should interpret the magnitude of your estimate, whether or not your estimate is "significant" (more on "significant" below). Statistically "insignificant" elephant might be very interesting, and highly statistically significant mouse might not be that interesting.
Good economists and econometricians have a notion of what the orders of magnitude of what they are estimating are. Just signs of effects are not that interesting whether they are significant or not, without the magnitudes being large enough to merit interest.
The question you are raising is more general than you suggest. There is not one "significance", coefficients are significant at certain level. This is best seen by considering the confidence interval -- the more you raise the significance level, the wider the confidence interval becomes. Whether your confidence interval falls on both sides of the 0 or not, depends on the significance level you have set.
The view of economists and econometricians is that you should interpret the magnitude of your estimate, whether or not your estimate is "significant" (more on "significant" below). Statistically "insignificant" elephant might be very interesting, and highly statistically significant mouse might not be that interesting.
Good economists and econometricians have a notion of what the orders of magnitude of what they are estimating are. Just signs of effects are not that interesting whether they are significant or not, without the magnitudes being large enough to merit interest.
The question you are raising is more general than you suggest. There is not one "significance", coefficients are significant at certain level. This is best seen by considering the confidence interval -- the more you raise the significance level, the wider the confidence interval becomes. Whether your confidence interval falls on both sides of the 0 or not, depends on the significance level you have set.
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